Why should I use a website designer?

Tue, 07 May 2024

There are many build-your-own-website services out there, so why should you choose to use a company like us here at 3legs.com to build your website? In this blog, we’ll hopefully explain that, while both options have their merits, hiring a professional website designer offers a range of benefits that can make a significant difference in the success and effectiveness of your website. Let's explore some of the key advantages of using a website designer:

1. Customization and Personalization:
A website designer can create a website tailored to your specific needs and brand identity. They will work closely with you to understand your business goals, target audience, and design preferences. This level of customization ensures that your website stands out from the crowd and effectively represents your brand, whereas build-your-own site services often offer limited templates and generic designs that may not align with your unique requirements.

2. Professional and Polished Design:
Website designers are experts in creating visually appealing and professional websites. They have a keen eye for design elements, such as layout, colour schemes, fonts, and imagery, that work harmoniously to create an aesthetically pleasing user experience. A professionally designed website can instil trust and credibility in your visitors, encouraging them to engage with your content and take desired actions, such as making a purchase or contacting you.

3. User Experience (UX) Optimization:
A website designer is skilled in optimizing the user experience, ensuring that visitors can navigate your site easily and find the information they need quickly. They consider factors like site structure, intuitive navigation, and clear calls-to-action, all of which contribute to a positive user experience. A well-designed user interface can lead to higher conversion rates and increased customer satisfaction.

4. Search Engine Optimization (SEO):
Effective SEO is essential for improving your website's visibility on search engines like Google. A website designer is well-versed in SEO best practices and can implement strategies to improve your site's search engine ranking. This includes optimizing page titles, meta descriptions, image tags, and creating SEO-friendly URLs. Higher search rankings can lead to increased organic traffic and better online exposure.

5. Mobile Responsiveness:
We live in a mobile-centric world, so having a mobile-responsive website is crucial. A website designer ensures that your site adapts seamlessly to different screen sizes and devices, providing an optimal experience for users on smartphones and tablets. Mobile responsiveness is not always guaranteed with build-your-own site services, and neglecting this aspect can lead to a significant loss of potential customers.

6. Technical Expertise and Support:
Building a website involves technical knowledge of coding languages and web development tools. Website designers possess the expertise needed to handle complex technical aspects, troubleshoot issues, and ensure that your site functions flawlessly. Additionally, they can provide ongoing technical support and maintenance, ensuring your website remains up-to-date and secure.

7. Integration of Advanced Features:
If your website requires advanced features or functionalities, a website designer can implement them efficiently. Whether it's e-commerce capabilities, custom forms, booking systems, or membership portals, a professional designer can seamlessly integrate these features into your website, providing a seamless and user-friendly experience for your audience.

8. Time and Efficiency:
Building a website from scratch can be time-consuming, especially if you're not familiar with web development. A website designer has the experience to create a functional and visually appealing site efficiently. This allows you to focus on other aspects of your business without compromising on the quality of your website.

While build-your-own site services may appear cost-effective initially, the benefits of using a professional website designer can far outweigh the investment. A well-designed website can significantly impact your online presence, user experience, search engine visibility, and overall business success. By collaborating with an experienced website designer, you can achieve a unique, professional, and high-performing website that effectively represents your brand and engages your target audience.