Search Optimisation

Search Engines are still one of the best ways of getting users to your site. However with the large number of websites you need to find ways of making your site stand out from the rest. Simply relying on a basic listing is no longer effective. Below are some of things you should consider doing to improve your search engine performance.

SEO falls into basically 2 types. Natural SEO and Paid SEO.

Natural SEO is basically the following

  • The titles and content on different pages within the site
  • Making the site SEO friendly (improvements to this will be made when we apply the redesign)
  • Getting other sites to link directly to the sites homepage and where appropriate specific pages within the site
  • Using social media such as twitter and facebook and link back to content on your site
  • Add share links on page on your site so that people can easily share the page with others
  • Add a news/blog section and add articles/news items on a regular basis

Paid SEO is basically

  • Pay Per Click search advertising
  • Getting someone to produce SEO copy for pages on your website
  • Getting someone to produce news items/blog posts on your sites
  • Paying someone to manage your Social media


Page Optimisation

In order to get your website listed under the correct keywords/key phrases you need to optimise the pages within your website. There are a number of different elements that you need to look at to optimise a page.

  • Include the most popular keywords in your website copy
  • Use the most popular keywords along with 'qualifiers', either geographic or sector specific
  • Look for niche keywords or markets that others haven't yet found
  • Make sure the page title is relevant to the content on the page and the keyword you are targeting
  • Include links from the body text from one page to another within your website

Page Ranking

Your position in the search engines is determined by something called page ranking. There are many things that effect page ranking these include:

  • Get links from other websites to your site
  • Get links to individual pages about a specific topic
  • Make you pages relevant so that people will link to them

Keep your website up to date

All the search engines index websites in their directory on a regular basis. If you find that your performance in a search engine is poor then possibly changing the text and keywords on your website could improve the situation.


Keyword advertising

Many of the search engines include keyword based advertising. These services are provided by Google, Yahoo and Microsoft and allow you to target your adverts to users that search for specific keywords.

Examples of these services are:

Specialist Directories

With so many websites now selling the same goods website users are turning to specialist directories and shopping comparison sites as a way of finding the items they want. Services such as DealTime and Kelkoo are among the most popular for shopping comparison.

Examples of directory services are:

What to do next?

Below are some of the things to consider in optimising your website for the best search engine performance.

What to do:

  1. Before you do anything you should first make a list of the search terms that you think people should be using to find your site and order them in order of importance. Next look at the website content and see where you can include these terms into the text on the site. Based on the list of search terms look at where you are listed and make content changes. Then review after a few weeks and see if there has been a change.
  2. Make sure that your websites homepage includes a strong description of your site and includes the 2-3 main keywords that you wish people to find your website using.
  3. Make sure that your websites page titles relate to the given web pages content.
  4. Customise Meta Descriptions and Keywords for each page within your website.
  5. Make sure each page on your website has text which includes the keywords that you would like people to use to find the web page.
  6. Think of a slogan for your website which includes 2-3 of the main keywords that you would like people to find your website with. This slogan can then be used throughout your website.
  7. Include a sitemap within your website.
  8. Add your website to as suitable website directories and if relevant shopping portals.
  9. E-Commerce websites should submit their product information to shopping comparison websites.
  10. Ensure that any product names or model numbers are complete and spelled correctly.
  11. Get as many websites to link to your website as possible, the more relevant to your sites content the better.
  12. When you get other websites to link to you try to get text links and ensure that the text includes the main search keyword terms for your website, eg "Affordable Website Packages".
  13. If you have a wide range of services consider having these on individual pages rather than one big page. Individual pages gives you more opportunities within the search engines. Also link to these pages from as many other pages within your website.
  14. If you have an e-commerce website consider including a description on each category as well as each product page.
  15. If your website site sells different brands or different product types, ensure you website has information pages about these brands and product types. These pages can then be linked to your product catalogue.
  16. Make sure you have a Google Business listing ( and Bing Places Listing (
  17. Get any partners that you work with to link to your site in return for a link from your site
  18. Look a facebook ads and promoted posts to target specific demographics
  19. Look at the google adwords terms that you think you would target and see what the cost per click rates would be. Set a montly budget and give them a try.

What Not to do:

  1. Don't over submit your website to the search engines
  2. Don't include hidden text on your web pages.
  3. Don't create multiple pages for the same page.
  4. Don't employ cloaking or sneaky redirects
  5. Don't load pages with irrelevant words
  6. Don't use doorway pages