Design/Project Briefs

If you find that none of our extant packages meet your needs then our Website Design department,, can produce a custom website solution tailored to your specific requirements. In order to be best able to advise you or provide a quote then we would ideally like to have a design brief of your requirements. Below is an outline of the sort of things that this should contain.


The Overview should outline your broad requirements. If you already have a website that you want updating then this should be mentioned here. Consider also whether you need the website to integrate to any specific in-house or third party services.

Aims and Objectives

The Aims and Objectives section should detail what you want the website to achieve and what specific features you require within it, such as a shopping cart, online payment facilities, downloadable documents or photo galleries etc.


If your website is to be targeted at a specific audience then this information can provide invaluable extra detail relating to the direction and design of the project.

Design Specification

The Design Specification covers the general look of the website. There are many different design options, so we need to know precisely what your requirements are. Our web designers will interpret these requirements quite literally, so it is important they are as clear as possible. Some points to consider include:

  • Do you have a current corporate design scheme that the website should fit into?
  • What colour scheme, typeface, logo etc should to be included?
  • Are there any specific elements that the general design should include such as photos, banner advertising or flash animation?

If you have any sketches or drawings of the type of design then you are looking for, then please include these. It can be a great help if you include details of sites you particularly like (or dislike) in this part of the document. This will help our designers to get a real feel for what you are trying to achieve.

Functionality Specification

This covers what you require within the website and what makes up the pages within it. It is helpful at this point to draw up a draft site structure, which can be done quite simply as a basic flow-chart with boxes for pages and lines representing the links between them. This will help you visualise the various pages within the website and how they need to interact with each other.

Once you have this plan, you should write a short description of each page detailing what will be included on it. It is particularly important to know, for instance, what photos, images and animations will be included on the pages within the website. If the pages require any additional functionality such as shopping carts, photo galleries etc. then this information should also be provided.

You should ensure that your Functionality Specification includes the following:

  • Navigation
  • Media requirements (just text and pictures or more complicated additions such as animation or virtual reality?)
  • Interactive elements
  • Specific functions (e.g. 'Shopping Cart' or 'Photo Gallery')

Content Specification

As you build up a picture of your website, you will be making decisions about the content and media on the various pages. In order to accurately cost the project we need to know which of this content you will be able to provide and which of it you need us to produce for you. Since content production can be one of the most costly parts of creating a website, it is important that you inform us in detail of everything that you will need us to produce.

Technical Specification

If you wish to include any specific functions within the pages of the website then these need to be detailed. We need to know how you expect these to work and any specific features that they must have. For example, if the website features a shopping cart then we need to know, for example, where the goods can be shipped to, how delivery is to be calculated, how payments are to be processed and so on.


Your budget is a key factor in the website you receive. If you are working to a specific budget, we need to know what this is. Depending on budgetary restrictions it may be necessary to change elements of your design brief to bring the project in at that price.


We are are often juggling conflicting priorities, and web development timetables are highly prone to slippage. In order to plan and execute your project accurately and effectively, we need to know your timetable and have a clear completion date to work towards.

To this end, it is important to establish clear lines of communication from the outset of the project. Having a single point of contact can ensure this, as does the inclusion of full contact details including an e-mail address. We prefer to use e-mail as a primary method of communication for its speed and the ability to include documentation.

It is vital that you inform us of all your requirements, no matter how small they might seem. We can only offer a quote based on the information you provide us with. Any new features or functionality will incur additional cost. If we are notified of these new requirements too late, we may not be able to include them without adding significant cost and delay to the project.

As you can see, it is important that your design brief provides as much detail as possible. This will allow our technical staff to analyse your requirements and develop the perfect solution for you.