Website Optimisation

Every website package from 3 Legs Ltd includes website optimisation. Website Optimisation is about making a website search engine friendly so that it is able to be indexed correctly by the search engines. As we build a website our designers and programmers are careful to ensure that there is nothing that prevents the search engines from indexing the website. We also go further than this we ensure that every page of the website has the following:

Page Title
The page title is the text that appears in the top of the browser window for each web page that you visit. This is also the text that the search engines will display when showing that page in the search results. The page title should included the main keywords and key phrases that the page is to be listed under.

Meta Keywords (where required)
This is a simple list of keywords and phrases that the given web page should be indexed under. These should be listed in order of importance.

Meta Description (where required)
This is a hidden description of the content of the web page. It should be relevant to the content of the page and include the main keywords and key phrases that you wish to have that page indexed under.

H1 Tag
The main heading on the web page should be in a H1 tag. This should contain the main keyword or key phrases that the page is to be listed under.

Body Text
The first paragraph or two within a given web page is one of the most important areas when a web page is indexed. This should be relevant to the keywords and key phrases that you wish the page to be listed under. You should try to include the main keyword or key phrases several times within this text.

On the website itself we also ensure there are the following:

  • Text links from the main homepage of the website
  • A site map
  • Meta Keywords and Description
  • A Google Sitemaps XML file

Once the website is build and live we will then submit the website to the major search engines and submit the Google Sitemaps file to Google for indexing.